Identity · Media

We build the first impression.

A buyer decides how they feel about a project long before they see the show flat: on the approach road, at the gate, in the sales gallery. We make every one of those moments look finished, from the experience centre to the road outside, and buy the outdoor media that carries the project across the city.

Experience centres, site arrivals, approaches and outdoor media, delivered for Prestige Group.

Selected work · Prestige Group

Three Prestige projects, every moment finished.

Experience centres, site arrivals and approach-road branding across three Prestige Group projects: from the reception logo and the master plan on the gallery wall, to the arch at the gate and the flags on every street-light pole.

Projects
03Delivered for Prestige Group
Scope areas
18Across experience centres, arrivals and approaches
Formats
14From backlit fabric to LED screens
A Prestige project render, lit at dusk
Approach-road branding at a Prestige project, at dusk
Capabilities

What we deliver.

Everything a buyer sees on the way to the show flat, designed, produced, installed and kept up by one team: the experience centre and its interiors, the arrival at the site, and the approach road and perimeter. Delivered across three projects for Prestige Group.

Backlit master plan in a Prestige experience centre
01

Experience Centre & Interiors

Logo branding, backlit fabric boxes, master plans, render walls, photo booths, ACP frames and site-office interiors.

LED screen at a project entrance
02

Site Arrival

Entrance arches, directional signage and LED screens.

Large-format hoarding on the approach road
03

Approach & Perimeter

Road medians, pole flags, boundary-wall panels and hoardings.

How we work

One team, brief to upkeep.

  1. 01

    Brief & site recce

    The approach, the gate and the sales gallery, seen the way a buyer sees them.

  2. 02

    Concept & design

    Artwork for each position and format.

  3. 03

    Production

    Backlit fabric, flex, reflective radium, ACP frames, hoardings and LED.

  4. 04

    Installation

    From road medians and pole flags to experience-centre walls.

  5. 05

    Upkeep & refresh

    Kept looking finished, and refreshed when the campaign changes.

01
Project 01

Prestige Palm Court

The customer experience centre, from the reception to the show-flat walkway.

05 scope areas
Prestige Palm Court logo at the reception
Reception
Prestige Palm Court logo on a feature wall
Feature wall
Prestige Palm Court · 01

Project Logo Branding

Project logos installed at the reception and on a feature wall.

Placement
Reception · Feature wall
Format
Project logo branding
Master numbering plan panel in an office cabin
Backlit fabric box with a project render
Prestige Palm Court · 02

Office Cabins & Conference Rooms

Backlit fabric boxes, and non-lit master numbering plans and project renders, in every office cabin and conference room.

Placement
All office cabins · Conference rooms
Format
Backlit fabric boxes · Non-lit panels
Prestige Palm Court photo booth in the main hall
Prestige Palm Court · 03

Large-Scale Photo Booth

A large-scale photo booth set up in the main hall.

Placement
Main hall
Format
Large-scale photo booth
Project renders along the show-flat walkway
Prestige Palm Court · 04

Walkway Render Wall

Large-scale renders of the project along the wall of the walkway leading to the show flats.

Placement
Walkway to the show flats
Format
Large-format project renders
Large-format master numbering plan in the main hall
Prestige Palm Court · 05

Master Plan Display

A large-scale master plan on the wall of the main hall, presenting the project to customers.

Placement
Main hall
Format
Large-format master plan
02
Project 02

Garden Breeze @ The Prestige City

From the road median inside The Prestige City to the entrance and the experience centre.

09 scope areas
Reflective road-median branding at dusk
Garden Breeze · 01

Road Median Branding

Reflective radium printing, the material used on highway road signs, along the centre divider inside The Prestige City, up to the customer experience centre.

Placement
Centre divider, up to the experience centre
Format
Reflective radium print
Vertical flex flag on a street-light pole
Vertical flex flag, the other face
Garden Breeze · 02

Street-Light Pole Flags

Vertical flex flags fixed on every street-light pole, facing both directions.

Placement
Every street-light pole
Format
Double-sided flex flags
Backlit entrance arch
Garden Breeze · 03

Backlit Entrance Arch

A backlit flex arch at the entrance.

Placement
Entrance
Format
Backlit flex arch
Luxury-finish ACP frame holding the project render
ACP frame holding the master numbering plan
Garden Breeze · 04

Luxury ACP Feature Frame

An entirely new frame in a luxury-finish ACP, built to blend with the experience centre interiors and hold the master numbering plan and project render.

Placement
Customer experience centre
Format
Luxury-finish ACP frame
Corporate campaign wall, first wall
Wall 01
Corporate campaign wall, second wall
Wall 02
Garden Breeze · 05

Corporate Campaign Walls

Two entire walls branded with backlit panels carrying the corporate campaign.

Placement
Two feature walls
Format
Backlit panels
Forum wall branded with backlit panels
Garden Breeze · 06

Forum Wall Panels

The entire forum wall branded with backlit panels.

Placement
Forum wall
Format
Backlit panels
Large-format hoarding at the property
Hoarding 01
Second large-format hoarding at the property
Hoarding 02
Garden Breeze · 07

Property Hoardings

Two new large-format hoardings at the property.

Placement
At the property
Format
Large-format hoardings
Large-format LED screen at the entrance
Garden Breeze · 08

Entrance LED Screen

A large-format LED screen at the property entrance.

Placement
Property entrance
Format
LED screen
Garden Breeze · 09

Master Numbering Plan

The project’s master numbering plan, presented in the customer experience centre.

Placement
Customer experience centre
Format
Master numbering plan
03
Project 03 · Recently launched

Prestige Parklane

Four scope areas delivered for the launch.

04 scope areas
Prestige Parklane · 01

Container Office Interiors

Interior branding for the site container office, including the Prestige reception logo.

Placement
Site container office
Format
Interior branding
Prestige Parklane · 02

Directional Signage

Directional signage to guide visitors.

Placement
On site
Format
Directional signage
Prestige Parklane · 03

Backlit Wall Panels

Backlit wall panels on site.

Placement
On site
Format
Backlit panels
Prestige Parklane · 04

Vertical Flags

Vertical flex flags on site.

Placement
On site
Format
Vertical flex flags
Scope across projects

What was delivered.

ScopePrestige Palm CourtGarden Breeze @ The Prestige CityPrestige Parklane
Prestige & project logo brandingNot in scope
Master numbering plans & project rendersNot in scope
Backlit fabric boxesNot in scope
Large-format render wallsNot in scopeNot in scope
Large-scale photo boothNot in scopeNot in scope
Backlit wall panelsNot in scope
Vertical flex flagsNot in scope
Reflective road median brandingNot in scopeNot in scope
Backlit entrance archNot in scopeNot in scope
Luxury ACP feature frameNot in scopeNot in scope
Large-format hoardingsNot in scopeNot in scope
LED screenNot in scopeNot in scope
Directional signageNot in scopeNot in scope
Container office interiorsNot in scopeNot in scope
02

Outdoor Advertising

Media that earns the spend

Site selection, negotiation, buying and campaign management across billboards, hoardings, highmasts and transit media. Outdoor is bought on traffic direction, dwell time and sightline as much as on rate — a cheap site facing the wrong way is not cheap.

Questions this answers

  • Is this site actually seen by the people I am trying to reach?
  • Did the campaign run where and when it was booked to run?
  • What did this spend do, stated without inventing a number for it?

What you get

  • Site selection assessed on traffic direction, sightline, dwell and competition
  • Rate negotiation and buying, with the rate card and what you paid both shown
  • Creative adapted per format, so a highmast is not a shrunk billboard
  • Mounting verification with dated, geo-tagged proof of display
  • Post-campaign reporting that states what is measured and what is estimated
Discuss outdoor advertising
Bookable inventory

Panels on the corridors that carry the city.

Digital out-of-home sites across South, Central and East Bengaluru, available to book through us. These are operated by our media partners rather than owned by Bhumi — we plan the campaign, negotiate the rate and verify the mounting. Rates and availability change month to month, so both are confirmed at the time of booking.

6 sitesSouth BengaluruCentral BengaluruEast BengaluruUp to ~600 sq ft
Outdoor panel at BTM Junction → Jayanagar
01

BTM Junction → Jayanagar

South Bengaluru
22 ft × 22 ft~500 sq ft
Traffic from
HSR Layout · Silk Board · Electronic City (Ragigudda Flyover)
Heading towards
Jayanagar · JP Nagar · Banashankari
12°54'58.0"N 77°36'56.1"E
Outdoor panel at KR Market Junction → Town Hall
02

KR Market Junction → Town Hall

Central Bengaluru
22 ft × 22 ft~500 sq ft
Traffic from
Mysore Road Flyover · Krishna Rajendra Road
Heading towards
City Town Hall · CBD area · Kalasipalyam bus station
12°57'49.8"N 77°34'39.0"E
Outdoor panel at Town Hall → Mysore Road
03

Town Hall → Mysore Road

Central Bengaluru
22 ft × 22 ft~500 sq ft
Traffic from
CBD area · City Town Hall · Corporation Circle
Heading towards
Mysore Road · Gopalan Sirsi Mall
12°57'49.7"N 77°34'39.2"E
Outdoor panel at SJP Road → Town Hall
04

SJP Road → Town Hall

Central Bengaluru
30 ft × 20 ft~600 sq ft
Traffic from
KR Market bus stop · NR Road · Metro station
Heading towards
SJP Road · Avenue Road · Chickpet · CBD area
12°57'51.6"N 77°34'40.2"E
Outdoor panel at Bellandur Junction → Marathahalli
05

Bellandur Junction → Marathahalli

East Bengaluru
13 ft × 10 ft~130 sq ft
Traffic from
Iblur · Sarjapur Road · HSR Layout
Heading towards
Ecospace and Ecoworld tech parks · Marathahalli Outer Ring Road
12°54'58.0"N 77°36'56.1"E
Location map for Ejipura Junction → KoramangalaLocation map
06

Ejipura Junction → Koramangala

South Bengaluru · 100 ft Intermediate Ring Road, Ejipura
22 ft × 22 ft~500 sq ft
Traffic from
Indiranagar · Domlur · Old Airport Road
Heading towards
Koramangala · HSR Layout · St John's
12°57'20.0"N 77°37'40.0"EPanel secured — site photography to follow

Suited to jewellery, retail, BFSI, real estate, healthcare, FMCG and D2C brands. Dimensions and catchments are as stated by the site operator. Availability is confirmed at booking.

The craft

How an outdoor site is actually judged.

These are the rules of the category, not claims about our own campaigns. If a media plan you are shown ignores them, it is worth asking why.

01

Direction before rate

A site is bought on which way the traffic is moving. A hoarding facing outbound evening traffic reaches a different person from the same structure facing inbound morning traffic, at the same price.

02

Dwell time is the real currency

A signal-side site with ninety seconds of stationary traffic outperforms a higher-footfall site people pass at speed. Impressions counted without dwell are a vanity number.

03

Six words, read at speed

Outdoor is read in under three seconds from a moving vehicle. Copy that works on a brochure page almost never survives the transfer without being cut down hard.

04

Format changes the design

A highmast is seen from distance and below; a wall wrap is seen close and flat. Shrinking one artwork to fit every format is the most common and most expensive shortcut in the category.

05

Proof of display, dated

A booking is not a guarantee that the site ran. Mounting should be verified with dated, geo-tagged photographs — the same standard any media buyer should ask of anyone.

06

Say what is measured

Outdoor reach is modelled, not counted. Reporting should separate what was verified from what was estimated, and label the difference rather than blurring it.

Who this is for

If any of these is you.

  • Developers launching a project, or refreshing an experience centre, site or approach
  • Landowners marketing a parcel directly
  • Brands buying outdoor media across the city and its approaches
  • Projects whose site presence does not match the price being asked