2,840 qualified enquiries at ₹412 per qualified lead — and what the impressions number was
A campaign for a highway-frontage commercial development, reported the way we report every campaign: on qualified enquiries and cost per qualified lead, with the impressions figure shown alongside purely to demonstrate how little it tells you. Impressions were 4.1 million. Qualified enquiries were 2,840. Site visits booked were 391.
What actually happened.
- Positioning
Four dedicated landing pages built — one per buyer segment, none pointing at the homepage.
- Production
Drone film, plan visualisation and site branding. No stock photography used at any point.
- Distribution
Search, social and corridor-level outdoor. Every asset carried a click-to-chat path rather than a form as the primary action.
- Qualification
Enquiries qualified on budget, timeline and intended use before being passed to the sales team.
- Reporting
Weekly report on qualified enquiries, visits booked and cost per qualified lead. Impressions reported but explicitly labelled as non-actionable.
Results, not adjectives.
Every figure below is a mandate number. Where a metric is not actionable, we say so rather than letting it flatter the result.
Most mandates start with a single question.
Tell us what you are looking at and what you are trying to achieve. If we have run something close to it, we will tell you what it cost and how long it took.
Brief us on your mandate
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